key benefits  
     
  > Increase sales through reducing abandonment rates without the time and expense associated with traditional CRM software  
     
  > Partition site visitors into relevant value segments and make improvements that resonate with your most profitable customers  
     
  > Track and improve conversion rates associated with one or many advertising campaigns  
     
  > Track and increase site satisfaction, brand affinity and loyalty over time.  
     
  > Reduce expenses through increasing customer use of your website instead of offline alternatives.  
     
  > Keep 24/7 track of high abandonment areas through our web, wireless and desktop reporting platforms.  
     
 

Abandonment Tracker™
 
Our intelligent, real time customer experience technology uncovers why visitors may be abandoning mission critical areas on your site such as the shopping cart, new account registration or even customer service pages. Abandonment can lead to lost business or higher costs as customers default to offline call centers when they can't find what they need on your site.
 
This revolutionary tool serves short, contextual surveys only to those customers who abandon key processes, the instant they do so. Our 24/7 multi-channel reporting infrastructure then delivers clear insight and actionable results. The benefit goes right to the bottom line. Your conversion rates, customer satisfaction and brand affinity go right to the top.
 
The potential ROI for implementing Abandonment Tracker is strong when you consider how just a 5% increase in conversion rates can raise sales in addition to improving brand affinity, loyalty and satisfaction - which all contribute to the length and quality of the customer lifecycle.
 
The following four steps break down the solution into its core components:
 

  1. Visitor begins a key process (shopping cart, new account registration, etc.) and a "Tracking Window" is served as a pop-under.

  2. Pop-under tracking window appears unobtrusively to the user. This pop-under begins to automatically track the click stream of the visitor with minimal distraction. If the user happens to view the tracking window, they will simply see a "Thank you for your business message" which promotes goodwill while also providing a technical baseline for the study.

  3. Visitor answers a short survey that appears on top of all the windows and the pop-under "tracking" window closes automatically. The user can then respond to the short survey which will inquire about their reasons for abandonment as well as gather demographic and eCommerce activity data.

  4. The user can then opt-in to be contacted for future studies which serve as industry benchmarks. All data is then available to clients in real time through our multi-channel 24/7 reporting platform.
  
Abandonment Tracker Demo