Brand Delphi™ This breakthrough product leverages web technology to effectively streamline the traditional "Delphi" method of idea development. CRM Metrix's patent-pending Brand Delphi tool is an effective tool in identifying new trends and unsatisfied or latent needs of customers. With this revolutionary application you can listen to and maintain a reciprocal learning environment with your customers. And it's this in-depth interaction that gives you the ability to listen, learn and lead in ways you've never thought possible. Using our unique iterative algorithm, customers are offered to participate in an interactive problem-solving dialog on your digital properties. Through this process, they are exposed to and asked to comment on new ideas about products and services. Brand Delphi will then make sure that all submitted opinions are presented to other customers for possible selection and will dynamically retain only the most promising concepts. All data gathered during this process is immediately pushed in real-time directly to your company through our EzViews Digital Radars.