Brand ScoreCard™
 
Brand ScoreCard™ is a break-through solution for innovative marketers who need to compete more effectively through having a clear, continuous understanding of how their marketing efforts are affecting their brand equity– both online and off. This knowledge pays off in significant dividends through increased sales, higher retention and more cost effective media spending.
 
Traditional brand image studies are expensive and time consuming. Brand Score Card solves this problem through the use of targeted double opt-in email surveys that capture ongoing customer brand metrics. Clients review this insight through accessing CRM Metrix’s robust cross-channel reporting tool which allows them to understand what marketing initiatives (advertising, in-store promotions, email campaigns, etc.) receive the best results, as well as how their website investments are paying off (impact on purchase intent, brand awareness, satisfaction, etc.).
 
Unlike other traditional methods of data collection, this spontaneous consumer feedback is gathered through the use of CRM Metrix’s unique idea generation product: Brand Delphi™. This innovative approach is based in part on the traditional Delphi method of customer research and uses an adaptive sampling technique. The combination of key brand equity metrics and ideas gathered through Brand Delphi™ offers the marketer real-time, interactive access to insightful metrics for brand management and enhancement.
 
A leading CPG client for example implemented Brand Score Card with great success to track overall brand health among their target audience for a top-selling cosmetic product. The tool also provided competitive intelligence as customers provided their “brand knowledge” of top competitive offerings. The tool was also used to track how the brand was impacted by marketing initiatives such as opt-in email campaigns, customer newsletters and in-store promotions.