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Key
Benefits |
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> Identify your high, medium, and low value
customer segments |
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> Discover how your website impacts brand
affinity and purchase intent |
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> Learn what media mix results in the highest
ROI |
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> Track and increase site satisfaction, brand
affinity and loyalty over time. |
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> Gain strategic insight into customer
satisfaction and brand loyalty |
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> Cross tab data in real time to analyze
trends and model future behavior |
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> Reduce costs through transforming your
website into a customer service center |
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> Prioritize future site improvements based
on projected bottom line impact |
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:: Marketing
More than any other industry perhaps, marketing has been permanently transformed by the Internet. One of most powerful traits of the web is its interactivity which can be leveraged to build market share, increase sales and strengthen customer relationships.
CRM Metrix understands these challenges and has developed a suite of effective marketing analytics services to help you leverage the reach and interactivity of the web to build business and generate a solid ROI. Our clients include Fortune class organizations such as Kraft, Coca-Cola, Levis, P&G, Unilever, Roche and others.
The CRM Metrix™ Product Suite provides forward-thinking marketers with strategic and tactical guidance, driven by customer centric intelligence. In part the suite solves specific, tactical challenges; in its entirety, it delivers a compelling marketing story, uncovering customer wants, needs, and actions that drive billion dollar enterprises and build dynamic, global brands. To make your search for a solution easier we've included the following list of tasks that we can assist you with such as how to:
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