|
|
| |
|
|
| |
key benefits |
|
| |
|
|
| |
> Identify your high, medium, and low value
customer segments |
|
| |
|
|
| |
> Discover how your website impacts brand
affinity and purchase intent |
|
| |
|
|
| |
> Learn what media mix results in the highest
ROI |
|
| |
|
|
| |
> Track and increase site satisfaction, brand
affinity and loyalty over time. |
|
| |
|
|
| |
> Gain strategic insight into customer
satisfaction and brand loyalty |
|
| |
|
|
| |
> Cross tab data in real time to analyze
trends and model future behavior |
|
| |
|
|
| |
> Reduce costs through transforming your
website into a customer service center |
|
| |
|
|
| |
> Prioritize future site improvements based
on projected bottom line impact |
|
| |
|
|
|
| |
|
SiteCRM™
CRM Metrix's revolutionary SiteCRM™ product offers marketers simple
solutions to monitor their customers' interaction, satisfaction and retention levels with their brands as
well as their websites. Using the EzViews™ Digital Radar platform, marketers are provided with an
interactive tool that delivers key interpretive data in real-time. Marketers are able to leverage
instantaneous analysis, to then deliver on customer expectations of their website.
CRM Metrix consultants work with clients in developing studies that gather key data to uncover insights
that drive the business forward. Through installing Site CRM's entry/exit surveys on key pages clients
can:
-
Find out if visitors are reaching their goals easily and quickly
-
Gain a clear understanding of visitor demographics and psychographics
-
Assign high, medium and low value ratings to customer segments based on such drivers
as category affinity, brand affinity, purchase frequency and satisfaction
-
Understand what retention drivers will resonate with high and medium value customer
segments to encourage repeat visits and purchases from high margin customers key benefits
|
| |
|
siteCRM Demo |
| |
|
|
|
|
|