Ten things you need to know about the marketing power of brand websites

This groundbreaking paper presents insights and ideas relating to the expansion of the brand website from a standard marketing channel to a launching point for building profitable, long term customer relationships. The paper includes statistics that support this transformation. Purchase intent for example was found to increase by an average of 5% after exposure to a brand website, and in some cases soared as high as 60%. This is quite a discovery for brand managers interested in clearly proving a website ROI.

The concepts discussed were gathered from the proprietary CRM Metrix database that include responses from over one million interviews conducted on top brand websites (through the CRM Metrix product, SiteCRM™.) Data was collected from a variety of industries including consumer package goods, apparel, automotive, and others in the United States and Europe.
  
By: Laurent Flores & Anthony Cospito | Q4 2003